Ford Vehicles Dominate Edmund.com’s “Most Popular Awards”

Edmunds.com recently announced that eight Ford vehicles landed on the most researched vehicles list that the automotive review site puts out annually. The eight Ford vehicles represent the most vehicles any automobile manufacturer placed on the list. Edmunds based its 2015 “Most Popular Awards” on the number of unique consumer monthly visits during the first 10 months of 2014.

The Power of Edmunds.com

Lance Cunningham Ford is proud of the recent announcement because Edmunds.com sits near the top of automobile review websites in terms of both volume and accuracy. Outside of CarFax, Edmunds.com sets the gold standard for consumers to research vehicles that cover every category. The compressive vehicle review site has six areas for consumers to glean research information:

• Overview
• Pricing
• Reviews
• Features & Specs
• Photos
• Inventory

Edmunds.com provides a detailed overview of every vehicle reviewed on the site, which allows consumers to decide whether to delve deeper into the website for specific information, such as pricing and explanation of specifications. The specifications described include performance, safety, interior, exterior, and technology features. Edmunds.com also presents a dropbox that gives consumers the tools to compare similar models. Edmunds.com CEO Avi Steinlauf called the Ford accomplishment a strong indicator that the automaker leads the automotive pack in terms of style and performance. “Of all brands, Ford earned the most consideration from in-market car shoppers in 2014,” said Steinlauf. “This bodes well for a great year in 2015.”

Ford Models That Won Accolades

Ford vehicles ranked among the top vehicles in seven out of 22 categories. Here is the list of Ford vehicles that won the 2015 Edmunds.com “Most Popular Award:”

The Ford Transit and Transit Connect sit number one and two in the most researched van category. Ford’s domination of the Edmunds.com awards prompted Ford Director of U.S. Marketing, Chantel Lenard, to note that every one of the Ford vehicles on the list ranked within the top three vehicles in their respective categories. “We are proud to see more interest in Ford vehicles than any other brand on Edmunds.com,” Lenard. “The fact so many people are researching Ford vehicles show our product portfolio is truly world-class and we offer the vehicles customers want.”

Common Characteristics that Make Ford Vehicles Winners of the “Most Popular Awards”

Rugged durability, refined exterior design, and high-powered engine performance all contributed to the eight Ford vehicles winning the Edmunds.com 2015 “Most Popular Awards.” From the powerful towing capability of the F-150 to the refined aerodynamic design of the Mustang, Ford designs vehicles that pique the interest of more potential customers than the attention piqued by any other automaker. Plush leather seats and several comfort features enhance the driving experience for Lance Cunningham Ford customers. However, where Ford distances itself the most from the competition involves the state-of-the-art safety features.

Safety Matters to Lance Cunningham Ford

An increasing number of our customers inquire about the advanced safety features that Ford incorporates into all of its vehicles. We expect the same level of interest in Ford safety features on Edmunds.com, which lists each of the cutting edge safety features that keep you and your family safe. Dual front, front seat side, side curtain, and knee airbags protect every inch of your body during a collision. Tire Pressure Monitoring ensures the tires on your new or used Ford never fall out of the factory recommend pressure range. Advance Trac with Electronic Stability Control allows you to take the sharp curves inside of Great Smoky Mountain National Park at normal speeds. Child tamper proof safety locks keep your children secure during the bumpiest of rides.

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Tags: Awards, Edmunds
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