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Lance Cunningham Ford

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Knoxville, TN 37912

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Ford bets revamped global Fusion can topple Camry

Ford bets revamped global Fusion can topple Camry

from China: focus groups hated the headlights.

"The comments we were getting from China was that our original design was too dark, too sinister. So we changed the whole construction," said Chris Hamilton, who headed up the exterior design team for the Fusion.

The design changes on the 2013 Fusion are an illustration of how the No. 2 U.S. automaker is going to great lengths to fulfill Chief Executive Alan Mulally's "One Ford" plan.

Mulally's mandate, which has been a centerpiece of Ford's turnaround since 2006, is to unify Ford's once-disconnected business units and take advantage of its scale to drive down costs and build a global brand.

The family-sized Fusion, which debuts at the Detroit auto show this week, is the third Ford vehicle to get a global overhaul after its smaller stable mates, the Fiesta and Focus.

With the Fusion, Ford takes aim at a segment of the U.S. auto market dominated by the Toyota Motor Corp Camry and Honda Motor Co Accord.

Both the Camry and the Accord have somewhat lost their cache in recent years hurt partly by fast-rising entrants like the Hyundai Motor Sonata.

Last year, Fusion outsold the Accord, but fell behind the No. 1 selling Camry. The new Fusion, which boasts a more athletic design and more fuel economy options, offers Ford a chance to gain ground in this bread-and-butter segment.

"This market, coming out of this recession, is wide open," said Art Spinella, president of CNW Research, which tracks consumer trends in the auto industry.

The Fusion is stocked with features including a system that parallel parks the car automatically. It comes in three gas powered versions, a hybrid and the Fusion Energi, a plug-in hybrid that Ford says can get 100 miles per gallon.

Ford has also improved its MyFord Touch entertainment system. In October, Ford fell ten spots in a key reliability survey due to glitches in the system.

In the updated version for the Fusion, the text is larger, the screens are clearer and the touch-sensitive areas look more like buttons.

A decade of study went into developing the Fusion, said Hau Thai-Tang, executive director of global product programs.

In readying the Fusion, Ford engineers honed in on details as minute as the sound of the closing door to get the precise thud consumers associate most closely with quality.

To find that sound, Ford recorded the various car doors closing and asked people to rate which sounded best.

"We don't have our Wolfgang Puck that says this tastes right," Thai-Tang said, referring to the Austrian celebrity chef and restaurateur. "We do research."

THESE DAYS, THE BEST way to purchase a new car might be to skip the dealership and head online.

While the advantages might not seem obvious at first, auto experts agree that shoppers can save time and money by going online. Perhaps more important, the entire process is a lot more pleasant: No more wrestling with tough sales teams.

You can purchase new and used cars online. People who've purchased new/used models say it's remarkably easy. Our Internet sales department, These people make their commissions based on volume rather than price. They understand the importance of offering a fair price to move the sales process along quickly.

Those looking to purchase a new car online typically field multiple offers at a time a detail not lost on our dealership. We know that if we want your business, Lance Cunningham Ford must offer you a competitive price.

In addition to the sales price, you can work out all the smaller details online as well, including aftermarket products ( extended warranties) and financing.
We have the best salespeople in the business, and we look forward to serving you!!

Lance Cunningham Ford- http://www.lcford.com Call 1-888-719-3506

ONLINE SHOPPING MADE EASY WITH WORLDWIDE SHIPPING SERVICES AND UNMATCHED PRICES. ASK AN ONLINE AGENT FOR INSTANT ANSWERS USING LIVE CHAT. SERVICE AND PRICE IS HOW WE ARE ABLE TO BE YOUR DEALER WITH THE CLICK OF A BUTTON.

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