Ford, REPREVE to Recycle 2 Million Plastic Bottles Back into the New 2012 Focus Electric and Other Vehicles

- Ford, through the use of REPREVE®, plans
to divert about 2 million post-consumer plastic bottles from landfills
for use in new vehicles beginning with the 2012 Focus Electric - the
first vehicle to feature branded REPREVE's seat fabric made from a
hybrid blend of recycled plastic bottles and post-consumer waste
- The companies will collect bottles at events throughout the
year, beginning with the North American International Auto Show and
Consumer Electronics Show, that will be recycled back into REPREVE
recycled fibers
- Focus Electric is the first vehicle with interior materials made
of 100 percent clean technology, including the use of REPREVE recycled
fibers; seating in each vehicle interior uses roughly 22 recycled
plastic bottles
- Recycling effort is under way to raise awareness that only 29
percent of plastic bottles are recycled in the United States - nearly
half the rate as in Europe
DEARBORN, Mich., Jan. 5, 2012 - Ford, through the use of REPREVE®,
plans to divert about 2 million post-consumer plastic bottles for use
in the new Focus Electric and other new vehicles for the next model
year.
The Focus Electric contains REPREVE-based fabrics that are made
from about 22 recycled PET (polyethylene terephthalate) bottles in each
car. This is the first Ford vehicle to have an interior made from 100
percent clean technology.
"Ford is committed to delivering vehicles with leading fuel
efficiency while targeting at least 25 percent clean technology in
interior materials across our lineup," says Carol Kordich, lead designer
of Sustainable Materials for Ford. "The Focus Electric highlights this
commitment as Ford's first gas-free vehicle, and the first in the
automotive industry to use branded REPREVE."
"After decades of education, the United States PET bottle recycling
rate is only at 29 percent, about half the rate of Europe," said Roger
Berrier, president and COO of Unifi Inc. (NYSE: UFI). "We hope this
recycling initiative with Ford will help raise visibility around the
importance of recycling with a goal to drive recycling rates to 100
percent, diverting millions of plastic bottles from entering the waste
stream and potentially back into REPREVE-branded fibers."
Ford and Unifi will help collect some of the bottles destined for
Ford vehicles by recycling plastic bottles from the North American
International Auto Show (NAIAS) taking place in Detroit on Jan. 9-10 and
the International Consumer Electronics Show (CES) in Las Vegas on Jan.
10-13.
Quality on the inside
The REPREVE seat fabric is a polyester fiber made from a hybrid
blend of recycled materials, including post-industrial fiber waste and
post-consumer waste such as the plastic water bottles made of PET.
Using REPREVE also reduces energy consumption by offsetting the
need to use newly refined crude oil for production. The technology meets
all Ford design and comfort requirements to help ensure the Focus
Electric and other vehicles meet the company's high performance
standards.
"We aimed to make the Focus Electric the most overall sustainable
vehicle available to consumers, from using clean technology to overall
vehicle efficiency," said Kordich.
The Focus Electric, Ford's first all-electric passenger car,
started production in December 2011 at Michigan Assembly Plant in Wayne,
Mich. When full production is under way in March, the car's seat fabric
could contain plastic bottles collected at NAIAS or CES.
Eco-conscious solutions
Ford's "Reduce, Reuse and Recycle" commitment is part of the
company's broader global sustainability strategy to reduce its
environmental footprint while at the same time accelerating the
development of advanced, fuel-efficient vehicle technologies around the
world.
Currently Ford vehicles are approximately 90 percent recyclable at
end of life. By using recycled content in its vehicles and ensuring its
parts are recyclable, Ford is leading the industry in recycling efforts.
Ford's goal is to have its vehicles be 100 percent recyclable.
In 2009, Ford mandated that fabric suppliers use a minimum of 25
percent recycled content for all 2009 and beyond model year vehicles.
Since then, 37 different fabrics meeting the requirements have been
developed and incorporated into Ford vehicles.
Examples include soy foam seat cushions and head restraints, wheat
straw-filled plastic, castor oil foam in instrument panels, recycled
resins for underbody systems, recycled yarns on seat covers and
natural-fiber plastic for interior components.
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