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Lance Cunningham Ford

4101 Clinton Hwy
Knoxville, TN 37912

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HOT WHEELS FIESTA: Big Hit For Big Kids

Hot Wheels Fiesta: Big Hit For Big Kids

Another co-branded concept car heats up SEMA auto show.


Brian O'Connor

At the November Specialty Equipment Marketing Association (SEMA) show in Las Vegas, a Ford Fiesta decked out like a Hot Wheels toy retro-ride struck a nostalgic yet vibrant chord among car collectors of a certain vintage. The outsize version of a little slice of the past provided present-day proof that bedroom toys can grow up with their fan base.

The 2012 Hot Wheels Ford Fiesta is the result of a relationship between Mattel and Ford Custom Industries and is constructed to look like one of the miniature cars that began gaining popularity in the early '70s. Decked out with fiery decals and a skull and crossbones, the Fiesta sport sedan drives boomers back to their playground glory days in style.

The Ford Racing suspension and exhaust give the 2012 Fiesta muscle car power, while the 18-inch Motegi Racing wheels packaged with Eagle F1 Ultra Performance tires provide on-road agility.

For Fiesta Marketing Manager Sherryl Brightwell, such brand cooperation holds great promise. "Hot Wheels is trying to bridge the gap between boys and adult car collectors," she says. "Hopefully we can grow this relationship with Mattel over the next year, as they bring up their age demographic and we bring ours down to the millennial, and then we meet in the middle."

The resulting buzz burning up the blogosphere backs up the two brands' expected enthusiasm from the boomer audience and reinforces the value of Ford's ongoing effort to develop meaningful brand relationships.

Take the dazzling F-350 Super Duty brush truck (with a head-raising 10-inch lift and whopping 41-inch, all-terrain Interco IROK tires), which is the result of a team effort by Superlift, Matchbox and Ford.

"The fire truck-Matchbox project really shows the versatility of the Super Duty," says Ford/SEMA Manager Sherry Kollien, referring to what could possibly be the world's most muscled brush truck. Other combinations, like the high-performance Mustang built to bring awareness to the Fallen and Wounded Soldiers Fund, or the Capaldi Racing Focus, have similarly leveraged respective brand assets.

Good things may come in small packages-but for grown-up car fans, Ford knows bigger packages and meaningful partners provide even happier returns.

THESE DAYS, THE BEST way to purchase a new car might be to skip the dealership and head online.

While the advantages might not seem obvious at first, auto experts agree that shoppers can save time and money by going online. Perhaps more important, the entire process is a lot more pleasant: No more wrestling with tough sales teams.

You can purchase new and used cars online. People who've purchased new/used models say it's remarkably easy. Our Internet sales department, These people make their commissions based on volume rather than price. They understand the importance of offering a fair price to move the sales process along quickly.

Those looking to purchase a new car online typically field multiple offers at a time a detail not lost on our dealership. We know that if we want your business, Lance Cunningham Ford must offer you a competitive price.

In addition to the sales price, you can work out all the smaller details online as well, including aftermarket products ( extended warranties) and financing.
We have the best salespeople in the business, and we look forward to serving you!!

Lance Cunningham Ford- http://www.lcford.com Call 1-888-719-3506

ONLINE SHOPPING MADE EASY WITH WORLDWIDE SHIPPING SERVICES AND UNMATCHED PRICES. ASK AN ONLINE AGENT FOR INSTANT ANSWERS USING LIVE CHAT. SERVICE AND PRICE IS HOW WE ARE ABLE TO BE YOUR DEALER WITH THE CLICK OF A BUTTON.

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