The Ford Fiesta is a front-wheel-drive supermini/subcompact manufactured and marketed by Ford Motor Company
and built in Europe, Brazil, Argentina, Mexico, Venezuela, China,
India, Thailand and South Africa. The current-generation Fiesta is
By 2010, the sixth-generation (Mark VI)
Fiesta had been introduced worldwide, including in the United States
and Canada-making it the first Fiesta model to be sold in North America
The Fiesta has sold over twelve million units since 1976.
hen Ford of Europe began to design the car, the design proposals were
named Iris, Beta, The Deutschlander (from Ford's Cologne studios),
Mini-Mite, and the Blue Car (from Ghia). Codenames for the Fiesta
prototype included Torino, but it became Project Bobcat.
The shortlisted names for the new car designed by the project Bobcat
team (headed by Mr Trevor Erskine) were Amigo, Bambi, Bebe, Bravo,
Bolero, Cherie, Tempo, Chico, Fiesta, Forito, Metro, Pony and Sierra.
Despite more board votes for "Bravo", Henry Ford II
personally overruled them and named the car "Fiesta". Several of the
shortlisted names were later used on other cars, including "Sierra", which was introduced on the Cortina replacement in 1982, and Tempo
which was used on a Ford small car in the United States market.
Ironically the "Metro" nameplate was introduced by rival manufacturer British Leyland for the similar-sized Austin Metro in 1980.
The name Fiesta belonged to General Motors
at the time; however, it was freely given for Ford to use on their new
B-class car. After years of speculation by the motoring press about
Ford's new car, it was subject to a succession of carefully crafted
press leaks from the end of 1975. A Fiesta was on display at the Le Mans 24 Hour Race
in June 1976, and the car was launched and on sale in France and
Germany in September 1976: to the frustration of UK dealerships
righthand drive versions only began to appear in the UK in January 1977.
Mechanically, the Ford Fiesta followed tradition, with an end-on four-speed manual transmission mounted to a new version of the Ford KentOHV engine, dubbed "Valencia" after the brand new Spanish factory in Almussafes, Valencia, developed especially to produce the new car. Ford's plants in Dagenham, England, and Saarlouis and Cologne (from 1979) in Germany, also manufactured Fiestas. To cut costs and speed up the research and development, many modified Kent engines destined for the Fiesta were tested in Fiat 127s
- at the time considered the benchmark car in the class, with which the
Fiesta shares styling similarities. This also allowed covert road
testing across Europe.
Although not the first Ford vehicle to feature front-wheel drive (the 1960s Taunus produced by Ford of Germany
laid claim to that title), the Fiesta is widely credited as being
Ford's first globally successful front-wheel-drive model. UK sales began
in January 1977, where it was available from £1,856 for the basic
950 cc-engined model.
It was only the second hatchback mini-car to have been built in the UK at this stage, being launched a year after the Vauxhall Chevette, but a year before the Chrysler Sunbeam and four years before the Austin Metro. The millionth Fiesta was produced on 9 January 1979.
The car was available in Europe with a 957 cc (58.4 cu in) I4 (high compression and low compression options), either a 1.1 L and 1.3 L OHV petrol engines and in Base, Popular, L, GL (1978 onward), Ghia and S trim, as well as a van. The U.S. Mark I Fiesta was built in Cologne,
Germany but to slightly different specifications; U.S. models were
Base, Decor, Sport, and Ghia, the Ghia having the highest level of trim.
These trim levels changed very little in the Fiesta's three-year run in
the USA, from 1978 to 1980. All U.S. models featured the more powerful
1.6 L (98 cu in) Kent inline-four engine
(fitted with a catalytic converter and air pump for lower emissions),
energy-absorbing bumpers, side-marker lamps, round sealed-beam
headlamps, improved crash dynamics and fuel system integrity as well as
optional air conditioning (a/c was not available in Europe). In the U.S.
market, the Ford Escort replaced both the Fiesta and the compact Pinto in 1981.
At the beginning of the British government's Motability scheme for disabled motorists in 1978, the Fiesta was one of the key cars to be available on the scheme.
A sporting derivative (1.3 L Supersport) was offered in Europe in
1980, effectively to test the market for the similar XR2 introduced one
year later, which featured a 1.6 L version of the same engine. Black
plastic trim was added to the exterior and interior. The small square
headlights were replaced with larger circular ones resulting in the
front indicators being moved into the bumper to accommodate the change.
With a quoted performance of 0-60 mph (0-97 km/h) in 9.3 seconds and
105 mph (169 km/h) top speed, the XR2 hot hatch became a cult car beloved of boy racers throughout the 1980s.
Minor revisions appeared across the range in late 1981, with larger
bumpers to meet crash worthiness regulations and other small
improvements in a bid to maintain showroom appeal ahead of the
forthcoming Mk 2.
In 1982, coachbuilders Crayford
produced the Fiesta "Fly"-a convertible version of the Mk 1 Fiesta 1300
Ghia, and a total of just fifteen vehicles were produced. The following
year the more powerful 1600 Mk 1 Fiesta XR2 was the donor car, and a
further seven convertibles were produced. The conversion involved
welding the boot shut.
THESE DAYS, THE BEST way to purchase a new car
might be to skip the dealership and head online.
While the advantages might not seem obvious at first, auto experts
agree that shoppers can save time and money by going online. Perhaps
more important, the entire process is a lot more pleasant: No more
wrestling with tough sales teams.
You can purchase new and used cars online. People who've purchased
new/used models say it's remarkably easy. Our Internet sales
department, These people make their commissions based on volume
rather than price. They understand the importance of offering a fair
price to move the sales process along quickly.
Those looking to purchase a new car online typically field
multiple offers at a time a detail not lost on our dealership. We
know that if we want your business, Lance Cunningham Ford must offer
you a competitive price.
In addition to the sales price, you can work out all the smaller
details online as well, including aftermarket products ( extended
warranties) and financing. We have the best salespeople in the
business, and we look forward to serving you!!
ONLINE SHOPPING MADE EASY WITH WORLDWIDE SHIPPING SERVICES
AND UNMATCHED PRICES. ASK AN ONLINE AGENT FOR INSTANT ANSWERS USING
LIVE CHAT. SERVICE AND PRICE IS HOW WE ARE ABLE TO BE YOUR DEALER
WITH THE CLICK OF A BUTTON.