2012 Ford F-150 is named Truck of Texas, the most prestigious award
presented by the Texas Auto Writers Association (TAWA) at its annual
Truck Rodeo in the country's largest truck market. In addition, Ford
products and technologies win top honors in seven other categories
The 2012 Ford Edge is named CUV of Texas
- available for both F-150 and Edge - is named best vehicle feature.
EcoBoost uses gasoline turbocharged direct-injection technology for up
to 20 percent better fuel economy, 15 percent fewer CO2 emissions and
superior driving performance versus larger displacement engines
also is named Truck Line of Texas for the 12th consecutive year, in
recognition of the best-in-class capability and durability of its truck
SAN ANTONIO, Oct. 24, 2011 -
Ford trucks and crossovers have earned top honors at the 2011 Texas
Auto Writers Association (TAWA) Truck Rodeo, including the 2012 Ford
F-150 being named Truck of Texas - the most prestigious award.
consumers put their trust in TAWA's automotive journalists. After
lining up vehicles from major auto manufacturers, our members determined
Ford simply had the best trucks and crossover," said Mike Herzing,
president of TAWA. "But the real winners here are Texas' truck buyers.
Ford delivers the trucks that fit their lifestyles."
Ford also swept seven additional categories for its trucks, crossovers and EcoBoost engine technology.
honors show Ford trucks still reign supreme in Texas, and it is
rewarding to see that the truck-savvy Texas auto writers appreciate just
how innovative our F-Series pickups are," said Mark Fields, Ford's
president of The Americas. "These awards validate what our customers
have been telling us about our 'Built Ford Tough' F-150, and we are
honored by their recognition of the strength of our truck lineup as well
as our crossovers and EcoBoost engines."
total of 48 vehicles were entered in the rodeo and evaluated by the 57
registered TAWA members. TAWA is one of the largest associations of auto
writers in the U.S.
At this weekend's Rodeo, TAWA members also named Ford's EcoBoost engine technology Best Vehicle Feature.
EcoBoost engine sales have accounted for more than 40 percent of F-150
retail sales volume each of the past six months. Additionally, F-150s
with EcoBoost had their best-ever sales month in September.
V6 engines continue to outsell V8s among F-150s, with Ford's new
3.5-liter EcoBoost and 3.7-liter V6 engines representing 57 percent of
F-150 retail sales in September.
F-150 EcoBoost-equipped trucks offer best-in-class trailer tow
capability of 11,300 pounds and can achieve 22 mpg on the highway and 16
mpg in the city. No other truck with comparable horsepower and torque
can match the F-150 EcoBoost in highway or city fuel economy.
The 2012 Ford Edge also was awarded the honor of Crossover of Texas and Best Midsize CUV of Texas.
2012 Edge features an all-new 2.0-liter EcoBoost® four-cylinder engine
that offers 30 mpg highway and 270 lb.-ft. of torque - a combination
unmatched in the segment.
lineup of trucks also was named Truck Line of Texas for the 12th
consecutive year. Ford's dominance of the TAWA Truck Line of Texas award
is further evidence of the durability and reliability of Built Ford
Tough F-Series trucks.
The full list of Ford vehicles winning top honors in their categories at TAWA Truck Rodeo is:
Truck of Texas: 2012 Ford F-150
Truck Line of Texas: Ford Motor Company
CUV of Texas: 2012 Ford Edge
Heavy-Duty Pickup Truck: 2012 Ford F-250 King Ranch Super Duty
Luxury Pickup Truck: 2012 Ford F-150 Platinum EcoBoost
Full-Size Pickup Truck: 2012 Ford F-150 SVT Raptor
Mid-Size CUV: 2012 Ford Edge Limited
Outstanding Feature: Ford EcoBoost Engine Technology
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