Many auto dealers do up to 70 percent of their December business in the week after Christmas, says James O'Sullivan, CEO of Mazda North America. Some don't even bother to advertise much until right before Christmas, recognizing that it would be hard to get most consumers' attention, he says.
"December is not the biggest selling month of the year," says O'Sullivan, but Dec. 26 to Jan. 1 is the "most intense selling week of the year."
Several factors make the post-Christmas/pre-New Year's period a bountiful one for the car business. One of the biggest is that many people are off work and kids are home from college, so there's time for families to shop . From Dec. 26 through Jan. 1, though, "Every day is like a weekend"
There's also pent-up demand among consumers who have held back on big-ticket purchases the past few years, says James Bell, executive market analyst at Kelley Blue Book. And many people know that "at the end of the month, dealers are a little more willing to wheel and deal." Those hoping to get a tax deduction for a new model bought or leased for business also may be rushing to buy before the end of the year, Bell says.
People are clearly still in the mood to shop after Christmas.Jason Owens, General Manager for for Lance Cunningham Ford, says Dec. 26 is among the busiest shopping days of the year, and the week after Christmas can account for up to 15 percent of holiday sales.
Ford is offering some of their best deals ever.
"It's like our version of Black Friday, but we get it for a whole week."
THESE DAYS, THE BEST way to purchase a new car might be to skip the dealership and head online.
While the advantages might not seem obvious at first, auto experts agree that shoppers can save time and money by going online. Perhaps more important, the entire process is a lot more pleasant: No more wrestling with tough sales teams.
You can purchase new and used cars online. People who've purchased new/used models say it's remarkably easy. Our Internet sales department, These people make their commissions based on volume rather than price. They understand the importance of offering a fair price to move the sales process along quickly.
Those looking to purchase a new car online typically field multiple offers at a time a detail not lost on our dealership. We know that if we want your business, Lance Cunningham Ford must offer you a competitive price.
In addition to the sales price, you can work out all the smaller
details online as well, including aftermarket products ( extended
warranties) and financing.
We have the best salespeople in the business, and we look forward to serving you!!
Lance Cunningham Ford- http://www.lcford.com Call 1-888-719-3506
ONLINE SHOPPING MADE EASY WITH WORLDWIDE SHIPPING SERVICES AND UNMATCHED PRICES. ASK AN ONLINE AGENT FOR INSTANT ANSWERS USING LIVE CHAT. SERVICE AND PRICE IS HOW WE ARE ABLE TO BE YOUR DEALER WITH THE CLICK OF A BUTTON.